Leading a project with research for Marriott involved a comprehensive and systematic approach to ensure the successful delivery of valuable insights and actionable recommendations. The following are the key efforts undertaken:

Project Planning: As the project lead, I invested time in understanding Marriott's research objectives, timelines, and desired outcomes. This involved collaborating closely with stakeholders to define project scope, goals, and success criteria.

1. Research Design: To address Marriott's specific needs, I worked closely with the research team to design a tailored research plan. This included identifying the appropriate methodologies such as user interviews, usability testing, surveys, or ethnographic research, and determining the target audience and sample size.

2. Participant Recruitment: I took responsibility for recruiting participants who aligned with Marriott's target demographic or user personas. This involved leveraging various recruitment channels, conducting screening processes, and ensuring a diverse and representative sample.

3. Data Collection: I oversaw the data collection process, ensuring that research protocols were followed and data was captured accurately and ethically. This included conducting interviews or observations, moderating usability testing sessions, and collecting survey responses.

4. Analysis and Synthesis: I led the analysis and synthesis of research findings, working closely with the research team to identify patterns, themes, and insights. This involved synthesizing qualitative and quantitative data, extracting key takeaways, and identifying opportunities for improvement or innovation.

5. Reporting and Communication: I was responsible for presenting research findings and recommendations to key stakeholders at Marriott. This involved creating compelling reports or presentations that effectively conveyed the insights, supporting them with relevant data and user quotes.

6. Collaboration and Alignment: Throughout the project, I facilitated collaboration and alignment between the research team, stakeholders, and other project members. I ensured that research goals and outcomes were integrated into the project's overall objectives, fostering a shared understanding of the research's value and impact.

7. Actionable Recommendations: I worked closely with the research team to distill research findings into actionable recommendations. These recommendations were tailored to Marriott's specific context, highlighting opportunities to enhance the user experience, inform strategic decisions, or drive innovation.

Throughout the project, I maintained a focus on Marriott's goals, ensured high-quality research outputs, and fostered collaboration to drive actionable outcomes. By leading this research effort, I aimed to provide Marriott with valuable insights and recommendations to enhance their customer experience and drive business success.