Forbright Bank
Healthcare Lending
Forbright Bank Project Overview
In our latest project for Forbright Bank, we meticulously followed a set of Design Principles and Guidelines to create a website experience that is both user-friendly and aligned with the bank's brand identity. Our approach focused on four key categories: Quick & Easy, Self-Service, Complement with Advice, and High-Touch Service. Below is a detailed overview of the design and functionality enhancements we implemented
Our design principles and guidelines
Quick & Easy
User-Friendly Interface: We prioritized simplicity throughout the design process, ensuring that users can effortlessly navigate the website. The interface is intuitive, reducing the learning curve and making it easy for users to find what they need.
Clear Call-to-Action: We strategically placed concise and action-oriented language on buttons and links, guiding users seamlessly through their journey on the site.
Intuitive Navigation: A straightforward flow structure and navigation system were implemented, providing clear pathways to important sections and components, allowing users to quickly locate the most relevant information.
Self-Service
Help Resources Integration: To enhance user autonomy, we embedded tooltips throughout the website, offering instant assistance at critical points. This feature empowers users to find help precisely when and where they need it.
FAQ Accessibility: We made the Frequently Asked Questions (FAQ) section easily accessible within the proposed user flow, proactively addressing common queries and issues.
Complement with Advice
Identifying the Right Type of Account: We integrated a user-friendly questionnaire designed to assess the customer's needs and financial history. This tool helps identify the most suitable products and services, ensuring that customers choose the right account type.
Recommendations: Based on customer activities and financial needs, we provided tailored information, enhancing the overall experience and guiding customers towards informed decisions.
Educational Content: To further empower customers, we included a comprehensive Welcome Kit filled with informative content designed to help them manage their accounts effectively.
High-Touch Service
Virtual Assistant Integration: A virtual assistant (chatbot) was embedded into the website, offering real-time assistance and addressing customer inquiries without requiring them to leave the page. This feature ensures that customers have access to help whenever they need it.
Personalized Assistance: We ensured that financial assessments offer personalized recommendations and solutions based on the customer’s unique input, fostering a more tailored banking experience.
Design System
Design Decisions and Best Practices
Colors:
Brand Consistency: We used a color scheme that aligns with Forbright Bank’s brand identity, ensuring a consistent and recognizable visual experience.
High Contrast: Text and background colors were chosen to maximize readability, particularly for key information.
Limited Palette: By adhering to a focused color palette, we maintained a professional and cohesive appearance across the website.
Layout:
Responsive Design: Although no responsive design samples were provided, we ensured that the site was developed to adapt seamlessly to different screen sizes, delivering an optimal experience across various devices.
Grid-Based Structure: A grid-based layout was employed to create a sense of order, making it easier for customers to scan and locate information.
White Space: Strategic use of white space enhances readability and prevents the site from feeling cluttered.
Simplicity:
Clear Hierarchy: We established a clear visual hierarchy, guiding users through content and emphasizing key elements while minimizing distractions.
Minimized Text: Concise, digestible content was used throughout the site, avoiding jargon to make information more accessible.
Ease of Access:
Intuitive Icons: Universally recognizable icons were employed to aid navigation and convey information quickly.
User-Friendly Forms: Forms were streamlined with clear labels and error messaging, making it easy for customers to input information and correct errors when necessary.
